Google Tag Manager

What is the Tag Manager?
The Tag Manager is a tool that allows marketers to add and update tags and code snippets such as conversion tracking, site analytics, and remarketing code quickly and easily, without editing the website’s code.

What is a tag?
A tag is a piece of code that is often provided by marketing, for analytics platforms to send information to them (e.g., Clickwise Pixel, Facebook Pixel, Google Analytics Tracking Code, Remarketing Tags, etc.).

What is the Clickwise Pixel template?
The Google Tag Manager Clickwise Pixel template allows marketers to easily implement the base pixel and conversions without the need to know how to code. You can access the Clickwise template from within Google Tag Manager's Template Gallery, or from your Tag Manager homepage. Follow these steps:

Add the Clickwise Pixel template to your GTM account:

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1. Go to Google Tag Manager and navigate to the Templates section on the left hand side of the page.
2. Under Tag Templates, click on "Search Gallery", and search for Clickwise Pixel.
3. Click on the Clickwise Pixel option, and add the Clickwise Pixel template to the relevant workspace.
4. Submit the Clickwise Pixel to your workspace.

Add the tag to your GTM account:

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1. Navigate to the Tags section on the left hand side of the page.
2. Click Add a New Tag
3. Click 'Tag Configuration' box
4. Choose Clickwise Pixel from the custom tags section
5. Name the new tag, for example: 'Clickwise - Pixel'
6. Add the values to the fields

   Field	Type	Description
   CampaingIDrequired	String	Unique campaign ID on the Clickwise platform
   OrderIDrequired	String	Order number of the transaction - transactionID
   Amountrequired	Float	Transaction amount - transactionTotal
   Shippingrequired	Float	Transaction shipping - transactionShipping If Shipping is equal to "WithShipping", the pixel will receive the total amount of the order
   Currencyrequired	String	3 char currency code